As Chief Technology Evangelist of Pocketstop, one of my jobs is to evangelize our products and help potential customers and partners better understand our platforms and the infrastructure required to deliver them. Having said that, I would like to use this blog post to discuss Pocketstop’s Text Message Marketing Platform, running on Microsoft Azure. For more information on our Text Message Marketing Platform, visit this link. http://pocketstop.com/text
What is Text Message Marketing?
As a marketing medium, there is no better channel than SMS Text Messaging. The Inbox and text messaging is the real “killer app”. With read rates of 90% and greater, even tried and true email can’t compete in terms of read rates and engagement. No matter where we are or what we are doing, we are all conditioned to check our phone when it vibrates, dings or whistles a little tune. We can’t help but check it and this is the true power of text messaging. If managed correctly, there is no other marketing medium that is more effective.
What all can I do with Text Message Marketing?
Not only can you reach customers anytime and anywhere, but text messaging also turns the phone into a polling or response device in addition to a data collection and data retrieval machine. To send information, all you need is a mobile number and permission. You can then sends things like coupons and offers, links to forms, surveys, images and videos in addition to basic information like your business address, links to your menu, new products or services, show times and much, much more. To collect data or to allow people to retrieve information from you, all you need is a keyword, shortcode and a catchy call-to-action (i.e. “text Free Drink to 444222 to receive a coupon for a free 20oz beverage”). You can then capture leads as well as people’s permission and respond back with things like coupons and offers, links to forms, surveys, images and videos in addition to basic information like your business address, links to your menu, new products or services, show times and much, much more.
How can I get started with Text Message Marketing?
First, start by capturing the mobile phone number of every customer and potential customer you have as well as their permission to engage with them through this powerful channel. Next, simply add a “Mobile Number” field and a permission check box to your current online registration forms, contest and sweepstakes entry forms, paper forms and any other method used to collect consumer information. Finally, contact a vendor like Pocketstop who not only has a Text Message Marketing Platform, but also provides professional services to help you create, manage and execute compliant campaigns.
Can I have my own Text Message Marketing Platform?
Yes! Pocketstop is a Microsoft Managed Partner and a born-in-the-cloud ISV (Independent Software Vendor). The Text Message Marketing Platform runs as a cloud-based service in Microsoft Azure. Not only do we enjoy the benefits of state of the art application hosting, but we don’t have the operational challenge of supporting on-premises equipment, antiquated data center infrastructure or legacy computer hardware. If you need your own platform, we can build custom solutions for your specific business need. We can then use your existing short code, procure one for you or allow you to use one of ours.
How can I purchase Pocketstop’s Text Message Marketing Platform?
Since the Text Message Marketing Platform is a hosted solution, there is no hardware to purchase or software expenditure. To get started, contact a Pocketstop sales representative to schedule a demo at firstname.lastname@example.org. If you have a Microsoft EA agreement and want to run our Text Message Marketing Platform using your own Microsoft Azure subscription, please contact me personally at email@example.com to discuss options. Finally, here’s a link to our Text Message Marketing Platform listing on Microsoft Pinpoint.